Why Cultural Competence Matters When it Comes to AI Value
When serving customers—particularly patients navigating insurance, health systems or pharma–the effectiveness of the help they receive is entirely driven by the cultural intelligence of the companies serving them. This goes for both human and AI-enabled service centers. From our research at AuthentiCx, we know that true behavior change requires connecting with humans in a manner that resonates with their culture and context, and we are excited to partner with clients who value cultural competence and are taking insight-mining to the “next level.”
Check out this article by Gillian Hadfield, which highlights the challenge and opportunity for AI to be culturally intelligent.